Here, Removing /product/, /product-category/, or /shop/ from the URLs is not advisable due to the way WordPress resolves its URLs. It uses the product-category (or any other text for that matter) base of an URL to detect that it is an URL leading to a product category.
There are SEO plugins that allow you to remove this base, but that can lead to a number of problems with performance and duplicate URLs.
Try following Plugins:-
1> Remove slug from custom post type
https://wordpress.org/support/plugin/remove-slug-from-custom-post-type
Just install & activate this plugin/remove-slug-from-custom-post-type
2> SEO Ultimate
https://wordpress.org/plugins/seo-ultimate/
In SEO Ultimate settings under 'Permalink Tweaker' check the 'Product Categories' and save.
There are SEO plugins that allow you to remove this base, but that can lead to a number of problems with performance and duplicate URLs.
Try following Plugins:-
1> Remove slug from custom post type
https://wordpress.org/support/plugin/remove-slug-from-custom-post-type
Just install & activate this plugin/remove-slug-from-custom-post-type
2> SEO Ultimate
https://wordpress.org/plugins/seo-ultimate/
In SEO Ultimate settings under 'Permalink Tweaker' check the 'Product Categories' and save.
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